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A Perfect Match?
Professional Internet firms such as Web design companies, search engine
optimization firms and online advertising agencies who stand to benefit from
website monitoring are actively pushing its benefits to clients and buyers,
hoping to expand their service offerings and capitalize on additional revenue
streams. According to a report from the Register in the UK, website downtime
cost over $500 million back in 2002 and the downtime epidemic is even worse now
as more and more inexperienced start-up hosts and resellers have entered the
industry. As such, providers in the website monitoring industry are seeing gains
in distribution partners at a rapid pace.
While much of the growth is expected to be driven by large firms, more and more
boutique agencies, both media buyers and SEMs, are getting into the game. InternetSupervision
works directly hundreds of agencies and professional firms, including SearchLeads.com,
a high-end paid search management outlet. "Lots of agencies are being
challenged to constantly move the bar for ROI. By incorporating a service which
secure their market availability, reduce support troubles and establishes a
solid platform for good customer relations, we're able to help create a
quantifiable ROI that can increase conversions in addition to the other numerous
benefits, such as the lower cost of dispute resolution" said SearchLeads
PPC Director Cristina Monteverde.
These other benefits are what is really attracting the general community of
website owners to actively monitor their Web presence.
Marketing The Concept of Availability
Professional firms are increasingly marketing the concept of availability.
Web hosts are a prime candidate to private label or simply resell website
monitoring services as the availability of websites (as well as online
advertising availability) is an important consideration for media buyers
and site owners. Without 100% availability, clients of professional Internet
firms such as SEOs, SEMs, Web design outlets and Web hosting companies are not
getting their money's worth. Professional firms such as those listed can market
the concept of availability by not only stating claims but making those claims
tangible and and proven by utilizing reports provided by website
monitoring firms which verify claims of availability through the use of
on-site reports.
Web site monitoring reduces technical support work-load
What is attractive to most web hosting providers is that just by using a third
party website monitoring service, phone calls and emails about a clients website
accessibility directed to a web host's technical support department can
be reduced dramatically just by keeping users abreast of uptime status. Real
time notification eliminates the need for calls in many cases by showing in real
time the actual status. Most support calls step not from a lack of availability
on the part of the ISP or web host, but rather the connection issues related to
the user directly.
Web site monitoring reduces cost:
Monitoring the availability of client sites can greatly reduce costs for
both your enterprise and you clients'. Since it typically costs more to attract
new clients that keep an existing one (unless you lost them and then it's even
more costly to reacquire them) website monitoring is not only good customer
relations but also helps reduce the burden of dispute resolution should issues
occur - and they often do. Website monitoring creates an atmosphere of open
communication which results in the establishment of good customer relations and
fewer legal issues when it comes to breach of contract because you have
legitimate proof from an independent third party. Using a third party website
monitoring company
 
Monitor One Website Free at InternetSupervision.com
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